Introducing The Peluva Apollo - A Revolution in Golf Footwear

Golfer’s, let’s face it: traditional golf shoes are neither comfortable nor functional, and they never have been. Yes, the sporty “soft spike” shoes that have been around for a few decades are a vast improvement from the old-school modified dress shoes with rigid soles drilled with metal spikes. Nevertheless, soft spikes are still heavy, clunky, overbuilt, and can arguably compromise your performance during the golf swing. 

The Peluva Apollo features our revolutionary five-toe, zero-drop, minimalist design, combined with a special lightweight, high performance foam material called “Super Critical EVA.” The result is greatly enhanced “groundfeel”--barefoot functionality in a sport that demands it perhaps more than any other. In the complex kinetic chain action of a golf swing, everything starts from your feet interacting with the ground. This is how you achieve power (aka, “ground reaction forces”), consistency, and confidence. In contrast, elevated, heavily cushioned golf shoes destroy groundfeel, disengage the foot and the ankle from the kinetic chain, and compel you to swing with inferior balance and neural feedback. 

So why are golfers–even the world’s top professionals–still playing in inferior shoes? We can blame flawed and dated traditions along with millions of dollars of irresponsible and unsubstantiated golf shoe marketing hype. The same dynamic exists in the running shoe industry, where false advertising claims abound, and emerging research reveals that running shoes are actually the driving cause of overuse injuries.

Oh, another important insight: In golf, you spend the vast majority of your time walking and standing (and perhaps sitting in a cart.) Over your multi-hour golf outing, you are only actually swinging or putting for a few minutes in total. So how about wearing a shoe that’s actually comfortable, instead of overbuilt in the name of “support”, “stability”, “performance” and other brainwash marketing terms that don’t hold up to scientific scrutiny?

The Apollo represents years of R&D and extensive testing by both elite and recreational golfers. We’re confident that they’ll be the most comfortable, form-fitting golf shoes you’ve ever worn, and that you’ll notice the performance benefits as soon as you put them to the test. You’ll finally be free from the elevated heel, excess cushioning, and toe restriction that can actually interfere with groundfeel, balance, and power generation.

The distinctive perforated-pattern leather upper gives you a soft feel, dashing style, and relief from heat and humidity. And, instead of wanting to rip off your golf shoes as soon as you get to the clubhouse, you’ll be happy to keep your Apollo’s on at the 19th hole, and beyond. Peluva co-founder Mark Sisson has been wearing his prototype Apollos all over town for the past year, and turning heads with the fashion forward!

Your enhanced groundfeel might even improve your green-reading, as slope and break are actually perceived through a delicate foot-eye-brain connection. Witness the rising popularity of the Aimpoint system of green reading that’s based on strategic walking and standing on the putting surface to perceive the slope with your feet. The Peluva Apollo allows you to walk the golf course with comfort, swing in balance, play with confidence, and awaken your innate athletic potential to be a “feel” player!