Strand ATR
Our #1 model, the STRAND now for hiking!

Details

Join our community hike on October 19, 2024, at Temescal Canyon, Pacific Palisades.Event poster for a community hike on October 19, 2024, in Temescal Canyon, California.
Person smiling and bending a flexible white sneaker with both hands outdoors.

Barefoot Is Better

Modern footwear is bad for feet. Almost all conventional shoes are too cramped, too thick, too cushioned and/or too elevated in the heel. Most dress shoes are uncomfortable to wear for extended periods of time. In the name of “cushioning” and “support” even athleisure shoes can encourage the primary structural components of the feet (small bones, cartilage and tendons) to become misshapen and many of the muscles of the feet (including the arch) to atrophy. The effects can range from minor foot pain to bunions, Achilles’ tendon tightening, plantar fasciitis, lower back pain and much more. Flip-flops don’t help at all. Popular minimalist footwear can help alleviate some of these mechanical issues, but the products offered are typically very unappealing in their styles, certainly when it comes to more formal and/or athleisure dress.

Modern footwear is bad for feet. Almost all conventional shoes are too cramped, too thick, too cushioned and/or too elevated in the heel. Most dress shoes are uncomfortable to wear for extended periods of time. In the name of “cushioning” and “support” even athleisure shoes can encourage the primary structural components of the feet (small bones, cartilage and tendons) to become misshapen and many of the muscles of the feet (including the arch) to atrophy. The effects can range from minor foot pain to bunions, Achilles’ tendon tightening, plantar fasciitis, lower back pain and much more. Flip-flops don’t help at all. Popular minimalist footwear can help alleviate some of these mechanical issues, but the products offered are typically very unappealing in their styles, certainly when it comes to more formal and/or athleisure dress.

Close-up of the sole of a five-toe shoe worn by a person sitting outdoors.Close-up of a person wearing turquoise toe shoes on dried grass.Person wearing white minimalist running shoes on a dirt trail surrounded by branches.Two people smiling outdoors, one kicking leg towards the camera.
Woman holding a white sneaker and smiling outdoors.Close-up of a person wearing turquoise toe shoes on dried grass.Person wearing white minimalist running shoes on a dirt trail surrounded by branches.Two people smiling outdoors, one kicking leg towards the camera.