Our Story
The Inspiration for Peluva
Mark Sisson, widely regarded as the forefather of the Primal/Paleo lifestyle movement, is an innovator and trendsetter in the health and fitness world. He has written several best-selling books and a number-one-ranked blog promoting ancestral living. Mark founded Primal Kitchen foods to introduce healthful options for condiments and sauces to the marketplace for the first time. The brand grew quickly, was acquired by the Kraft-Heinz corporation in 2018, and today is a dominant player in the "better for you" food revolution.
As a lifelong athlete and former elite level marathoner and ironman triathlete, Mark has long been obsessed with optimizing foot functionality and minimizing the chronic pain, injury, and dysfunction caused by traditional athletic and active lifestyle footwear.
Mark was one of the earliest proponents of barefoot-inspired living and the minimalist shoe movement. Alas, despite owning dozens of pairs of minimalist shoes, his frustration grew at the industry’s inability to produce a functional, comfortable, good-looking minimalist shoe...
Kyle Sisson brings a fresh perspective and entrepreneurial spirit to the Peluva team. With a deep understanding of the footwear industry, Kyle plays a pivotal role in designing and developing shoes that meet the highest standards of comfort, style, and performance.
The Mission
Peluva's founding charter: design an attractive, comfortable, and functional shoe from the ground up. The "Barefoot 2.0" project proceeds with uncompromising standards:
* Five individual toe slots for true-barefoot functionality
* Stylish enough to be worn all day long, in and out of the gym
* Comfortable enough to allow more people to do more things safely
* Suitable protection for hard manmade indoor and outdoor surfaces, designed to "feel like you're walking barefoot on a putting green"
Leadership Team
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Mark & Kyle Sisson
Co-founders, CEO & COO
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Isaac Alvear
Head of Product