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Our Story

The Inspiration for Peluva

Mark Sisson, widely regarded as the forefather of the Primal/Paleo lifestyle movement, is an innovator and trendsetter in the health and fitness world. He has written several best-selling books and a number-one-ranked blog promoting ancestral living. Mark founded Primal Kitchen foods to introduce healthful options for condiments and sauces to the marketplace for the first time. The brand grew quickly, was acquired by the Kraft-Heinz corporation in 2018, and today is a dominant player in the "better for you" food revolution.

As a lifelong athlete and former elite level marathoner and ironman triathlete, Mark has long been obsessed with optimizing foot functionality and minimizing the chronic pain, injury, and dysfunction caused by traditional athletic and active lifestyle footwear.

Mark was one of the earliest proponents of barefoot-inspired living and the minimalist shoe movement. Alas, despite owning dozens of pairs of minimalist shoes, his frustration grew at the industry’s inability to produce a functional, comfortable, good-looking minimalist shoe...

Kyle Sisson brings a fresh perspective and entrepreneurial spirit to the Peluva team. With a deep understanding of the footwear industry, Kyle plays a pivotal role in designing and developing shoes that meet the highest standards of comfort, style, and performance.

TIMELINE

A half-century of pushing the limits

  • 1980

  • 1982

  • 1997

  • 2009

  • 2014

  • 2019

  • 2023

1980

Mark delays medical school, and moves from the east coast to California to train for the US Olympic Trials marathon. He runs 100 miles a week for a decade. He finishes 5th in the USA National marathon championships, but injuries prompt an early retirement from elite running.

1982

After switching from marathon to triathlon, Mark finishes 4th at the Hawaii Ironman World Championships. He publishes one of the first books about triathlon training, with an evolved approach that emphasizes "breakthrough" workouts and ample recovery.

1997

Mark launches the Primal Nutrition supplement line, providing top quality multivitamin-antioxidant recovery products to elite athletes and health enthusiasts. He becomes a health expert on cable television and publishes a popular health newsletter.

2009

As publisher of the number-one-ranked alternative health blog on the internet, Mark creates a book and lifeway called The Primal Blueprint. The book is credited with turbocharging the ancestral lifestyle movement and becomes one of the bestselling books of all time in its category.

2014

Mark launches Primal Kitchen foods, the first condiment line made with healthful ingredients such as avocado oil. The products are an instant sensation, and soon become available in major chain grocery and health food stores across America.

2019

Kraft-Heinz acquires Primal Kitchen Foods. Mark Sisson retires. For three days. He then turns his attention to the problem that had plagued him since his running days - the lack of comfortable, functional shoes that are actually good for your feet.

2023

After three years of R&D and aggressive prototype testing, Peluva launches as the most functional, comfortable, and stylish barefoot-inspired shoe ever developed. Early production runs sell out quickly, and Peluva starts winning awards like Time magazine "Best Men's Trainer"

The Mission

Peluva's founding charter: design an attractive, comfortable, and functional shoe from the ground up. The "Barefoot 2.0" project proceeds with uncompromising standards:

* Five individual toe slots for true-barefoot functionality

* Stylish enough to be worn all day long, in and out of the gym

* Comfortable enough to allow more people to do more things safely

* Suitable protection for hard manmade indoor and outdoor surfaces, designed to "feel like you're walking barefoot on a putting green"

Leadership Team

  • Mark & Kyle Sisson

    Co-founders, CEO & COO

  • Isaac Alvear

    Head of Product

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